INTENSIVE FREE TRAINING COURSE 

As part of the activities of IartNET – an international platform for artistic research and cultural heritage at Italian higher arts education institutions – the Accademia di Belle Arti di Brera announces an intensive free training course Digital Communication for Music & Cultural Heritage. Press office, social media and storytelling for the enhancement of musical and documentary heritage, coordinated by Valentina Anzani (OperaMeet Agency) in collaboration with Marcello Mazzetti and Attilio Cantore (Conservatorio “L. Marenzio” of Brescia).

The course was designed as a specialised training programme aimed at developing professional skills in cultural communication, with a specific focus on the promotion and dissemination of musical and documentary heritage within artistic and academic institutions. Its combined theoretical input, hands-on activities and guided workshops addressing press office practices, media relations, social media editorial planning, brand identity, and digital storytelling techniques.

Delivered through a blended format – with on-site teaching complemented by online sessions – the programme equipped participants with the tools to design coherent and effective communication strategies tailored to musical archives, research initiatives, and contemporary artistic projects. 

The activity strengthened the interdisciplinary and participatory vision of dissemination promoted by the IartNet project, supporting the transfer of specialised competences and the development of integrated communication practices for the enhancement of cultural heritage.

Information:

Start Date: December 2, 2025, at 3:00 PM (on-site)
On-site classes: 18 hours at the “L. Marenzio” Conservatory of Music, Brescia
Online lessons: 12 hours
produzioneartistica@consbs.it / www.consbs.it
PNRR IartNET 
https://www.accademiadibrera.milano.it/en/iartnet